CRM Leader

Who are we?

IPF Digital is a Financial Services company part IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.

Our organizational purpose is to build a better world through financial inclusion, and we see the role CRM Leader as being critical in shaping and persevering our organizational culture that is centred around our purpose.

At IPF Digital we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.

You'll join a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.

The role

As the Customer Lifecycle Marketer, you will play a leading role in strategizing, executing and optimizing the customer lifecycle journey to increase customer lifetime value. Your key focus area is everything about the existing customer – designing measures to improve customer product usage, reducing churn and increasing customer lifetime, driving new product adoption, ensuring effective communication with existing customers across various touchpoints.

The responsibilities

As a member of the local market marketing team and working closely with cross functional teams, locally and globally, you’ll combine your creative, analytical, technical, and customer-first mindset to manage campaigns across a variety of CRM and digital channels that activates growth and accelerates revenue.

• Develop, execute and manage CRM marketing programs (automation and ad-hoc) using insights, customer feedback, product offers and understanding of sales funnel optimization to continuously improve channel efficiency.
• Analyze business and marketing data to identify key drivers, mechanics, opportunities, and other dependencies to drive sales conversion, customer behavior, product adoption, retention, and cross-sell.
• Implement initiatives to drive customer advocacy and improve customer experience.
• Apply A/B testing in marketing campaigns with specific KPI’s to prove hypotheses and provide improvement recommendations.
• Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results.
• Develop campaign briefs to define program objectives and KPIs, analyze campaign results and complete PIRs (post implementation review) to report back on learnings.
• Provide input into business sales results and use campaign levers to address any performance gaps.
• Develop compelling customer communications (SMS, email, blogs, videos) to increase customer’s engagement and improve their financial literacy.
• Manage customer communications for business impact and efficiency across SMS, E-mail, Push Notification, SelfService touchpoints.

So, what skills, knowledge, and experience do you have?

Skills

• A passion for sales and marketing, and the customer lifecycle Commercially driven and customer centric Strong analytical skills with the ability to analyze and interpret data and think creatively to solve problems.
• High attention to detail.
• Ability to work autonomously and as part of a team.
• Proactive and self-motivator with a ‘can-do’ attitude.
• Good project management skills to manage multiple projects at the same time and deliver to deadline and budget.
• Good stakeholder management skills with the ability to influence.
• Creative – ability to develop highly engaging customer communications.

Knowledge & Experience

• Direct marketing & automation – email, SMS, push notifications. Core principles and knowledge on how to build customer-need based content that generates customer-side action.
• General understanding of key financial principles to generate strategies which drive increased customer lifetime value.
• Hypothesis setting and A/B testing principles.
• Experience in CRM/customer lifecycle management (building automation and ad-hoc communications including SMS, email, push).
• Experience with CRM platforms (Salesforce and Marketing Cloud preferred).
• A strong grasp of web analytics, A/B testing, and metrics driven marketing.
• Experience with campaign execution from concept to reporting.

Other

• Energetic and can-do attitude.
• Curious and willingness to learn.
• Proactive.
• Work well in both a cross-functional team environment and autonomously.
• High levels of integrity, autonomy, and self-motivation.
• Need to be flexible to work some evenings to connect with Hub team.

• Degree qualified (Marketing, IT, Computer Science or any other related fields)
• At least 3+ years’ experience in a B2C data-driven, digital/customer lifecycle management marketing role (preferrable in eCommerce, financial services, fintech sector)
• Fluent in written and spoken business English (essential)

• Work with the best team in a startup environment.
• Hybrid working model.
• Work Leave Permissions additional to the Law.
• Work Life Balance Program with different initiatives.
• Free Lunch once per week.
• Various team building events throughout the year.
• Unlimited online Medical Attention, Psychological and Nutritional Advisory.
• Self – care.

Sounds good?

If your answer is yes, please send us your CV.

Only short – listed candidates will be contacted. All short – listed candidates will be invited to do an initial online screening as part of the recruitment process.

IPF Digital México is an Equal Opportunity Employer, and we value diversity and inclusion in the workplace. We seek to recruit, develop, and retain the most talented people from diverse cultures, perspectives, skill, and experiences within our workforce.

All employment will be based on merit, competence, performance, and business needs.