Marketing - Digital Marketing
The Digital Marketing team acts as the brand guardian for IPFD, defines and executes customer acquisition strategy and takes care for online customer experience. Marketing always looks for smart centralised branding solutions and international synergies. They explore marketing opportunities by identifying consumer requirements, defining the market and competitor's strengths and weaknesse and constantly analyzing multidimensional performance.
Global Brands
This team is responsible for defining the IPF Digital Branding strategy and then ensuring that there are effective plans and processes to bring this to life in all of the markets we operate. The area of responsibility for this team is supervising the IPFD consumer brand strategy (Creaditea, Credit24).
Digital Marketing
Operational Excellence for Digital Marketing team occurs through accomplishment in marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs as well as through networking and building the key external network to ensure that IPFD is aware of all external developments around technology, practices, thinking and techniques linked to customer payment behaviour patterns.
Typical roles: Digital Marketing Manager Project Manager, Digital Media Strategist, Google Ads Manager
Web analytics and performance
The pivotal role of this team sits at the heart of our business to ensure we have the optimum digital marketing processes and strategies in place across the whole IPFD Digital business to maximise customer growth and satisfaction.
Typical roles: Web Analyst, Paid Ads Specialist, SEO Specialist