Marketing & Product
Marketing & Product team acts as the brand and product guardian for IPFD, driving the vision, development, and promotion of our portfolio while ensuring an outstanding customer experience. The team defines and executes customer acquisition strategies, manages the full product lifecycle from concept to launch, and bridges business, technology, and market needs. Always looking for smart, centralized solutions and international synergies, the team explores growth opportunities by identifying consumer requirements, analyzing market trends and competitors, and leveraging data-driven insights to deliver innovative, scalable, and competitive solutions.
Product
Products and change are our lifeblood, and we understand how important these are to our business and Customers. This is why this team is an engine for driving our business forward through excelling our products and proposing new services that perfectly fit our Customers' needs.
Typical roles: Product Manager, Credit Product Manager, UX Consultant
Digital Marketing
Operational Excellence for Digital Marketing team occurs through accomplishment in marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs as well as through networking and building the key external network to ensure that IPFD is aware of all external developments around technology, practices, thinking and techniques linked to customer payment behaviour patterns.
Typical roles: Digital Marketing Manager Project Manager, Digital Media Strategist, Google Ads Manager
CRM Performance
The CRM Team has a challenging and ever-evolving role to play when it comes to optimizing our customers' experience with IPFD. They are taking ownership of all of the communication that we send to our customers through SMS, email, in-app banners, and push notifications. To ensure all that remains at the top level all insights are meticulously analyzed (customer feedback, conversion rates, or 2-way SMS responses). This team is working on defining and adjusting all leading indicators of the customer journeys and, along with country marketing managers, is continuously improving the results in this field. As data is the central point of any CRM Team’s decision-making, they are also the experts on our customers' profiles/personas.
Typical roles: CRM Marketing Cloud Architect, CRM Expert, CRM Data Analyst