In a nutshell

The purpose (in a nutshell) of the CRM Campaign Lead role is working as a vital part of the IPF Digital Hub team. You will be one of the main CRM team leaders that’s responsible for campaigns and customer lifecycle management across all IPF digital markets. You will take data-driven actions to improve customer acquisition, upsell & retention. You will also lead a team of CRM Team’s Campaign Specialists and be the key person in aligning initiatives with marketing managers across IPFD markets.

Your daily tasks:

• Drive customer lifetime value growth by developing and implementing CRM strategies and tactics to improve new customer acquisition, upselling & retention.

• Lead planning monthly Campaign Calendars for each market to ensure reaching monthly business goals and apply learnings from previous ones

• Prepare Customer & portfolio analysis across all IPF Digital markets with the aim of better understanding our customer’s database on the stages of customer’s live: onboarding, x-sell, migration, upsell & retention.

• Drive changes in business logic used to make it more and more data & customer-insights driven (propensity models instead of assumptions). Ensure that learnings and successful activities from one market are shared and implemented in others.

• Drive existing customer migration to Mobile Wallet App by developing world-class customer journeys through constant A/B testing and data-driven decisions.

• Constantly review & analyze Mobile Wallet carpet performance and make improvements based on learnings so that it has the strong foundation to be the product of the company’s future.

• Collaborate with other departments (Hub Marketing, Local Marketing, Finance, Credit Risk) to improve business performance.

• Map & document existing processes of CRM campaigns across markets.

• Lead & manage a team of CRM specialists.

• Validate cost effectiveness of SMS campaigns, recommend changes if there is a risk of exceeding the cost budget for a market

• Be flexible and pragmatic about how you spend your time, balancing a broad range of business needs to ensure that the business is successful in growing in a cost effective way

• Be a great team member, inspiring and supporting the team to be efficient, focused and generate profit

• Be an ambassador of the brand, bringing it to life in every interaction (virtual and real life)

• Look for ways to reduce costs and save money

• Treat this business like it is your own

 So, what skills, knowledge and experience do you have?

Skills

• Problem solving and analytical thinking
• Project Management skills
• Very good Excel and SQL skills
• Ability to work with ambiguity
• Ability to lead a team
• Ablility to work on the pressure of tight deadlines
• Relaying customer insights into actionable tasks
• Flexible
• Goal oriented
  
• Fluent in verbal and written business English

Knowledge

• Excellent knowledge of CRM & Customer Lifecycle Management and marketing principles

Experience

• Past experience in digital marketing and/or Customer relationship management (in Lead/Manager role).
• Experience in: reports delivering, predictive models building and implementing, advanced analysis, campaign management
• Experience with mobile app marketing
• (Nice to have) Marketing Cloud 3+ years usage experience
• (Nice to have) Salesforce (especially Service Cloud) experience

Qualifications

•  Bachelor’s Degree in either marketing, business management or similar.

You...
will love working at IPF Digital if you enjoy a truly international work environment and being part of an international HUB team. You like to be trusted to take responsibility for your tasks; you value friendly and open work culture and appreciate good teamwork.

We look after...
our people by providing all-you-can-eat fresh fruit daily, lunches at the expense of the company, and company parking where you can book a parking place. We support an active and healthy lifestyles and have fun team events both in the office and after work. Our employees' well-being and happiness are one of our top priorities.

Here’s how our team describes our culture:
The culture at IPFD is driven by our shared values. People are put first, we accept differences and encourage individuality. Due to our flat business structure, we enjoy  collaborating together. Enjoying some good times together is also highly encouraged!

Sounds good? We all think so at IPF Digital.

🔍 Whistleblowing

At IPF Digital, we are committed to ethical conduct and upholding our values. We are dedicated to building trust-based relationships with our customers, employees, and the communities in which we operate. To support those who wish to act with integrity, we have implemented mechanisms that allow for the reporting of any concerns related to potential risks, unethical behavior, or legal violations.

Want to report concerning behavior? Click here to report

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