About Team

Operational Excellence for the Digital Marketing team occurs through the accomplishment of marketing and sales objectives by planning,  developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, as well as through networking and building the key external network to ensure that IPFD is aware of all external developments around technology, practices, thinking and techniques linked to customer payment behaviour patterns.

As SEO Specialist, you’ll lead SEO and ASO strategies to boost IPF Digital’s organic visibility, improve rankings, and drive quality traffic. You’ll manage complex projects, collaborate with product, content, tech, analytics, and marketing teams, and mentor junior team members. Your insights will shape our digital strategy, ensuring best practices and keeping us ahead of industry trends across all markets. A key part of your role will also be identifying and integrating AI-powered tools and techniques to enhance SEO efficiency, personalization, and performance at scale.

If you excel at driving results through cross-functional collaboration and data-driven decision-making, we’d love to hear from you!

This role is based in Warsaw, with responsibility for initiatives across all IPF Digital operations and markets.

Here’s how you’ll put your skills into action

• Strategic SEO & ASO expertise: You’ll design and execute scalable SEO and ASO strategies across IPF Digital markets, improving visibility, rankings, and organic growth across web and app ecosystems.

• Project & delivery management: You’ll lead complex initiatives such as site migrations, keyword optimisation programmes, and app store updates, ensuring quality delivery and minimal performance risk.

• Data-driven analysis: You’ll use tools such as Google Search Console, SEMrush, Ahrefs, AppTweak, and Sensor Tower to evaluate performance, identify opportunities, and inform strategic decisions.

• AI & innovation mindset: You’ll explore and apply AI-driven tools to optimise SEO workflows, enhance content creation, and unlock new growth opportunities.

• Insightful communication: You’ll translate complex performance data into clear, actionable insights and reports for stakeholders and senior leadership.

• Cross-functional collaboration: You’ll partner with product, content, tech, and marketing teams to embed SEO and ASO best practices into planning, development, and execution.

• Adaptability & optimisation: You’ll monitor search and app store algorithm changes, proactively adjusting strategies to protect and improve performance.

• Growth experimentation: You’ll conduct audits, competitor benchmarking, and A/B testing to identify and validate growth opportunities continuously.

• Content optimisation: You’ll support content planning and execution, ensuring alignment with SEO and ASO objectives across channels.

• Leadership & capability building: You’ll mentor junior team members and contribute to developing strong internal SEO and ASO expertise.
  

We also know that experience counts – and we believe that the following can support your success:

• Proven SEO & ASO experience: You bring 5+ years of hands-on SEO experience (ideally within agency or international environments) and at least 2 years of ASO experience, enabling you to operate confidently across complex, multi-market setups.

• Strong educational foundation: You hold a degree in marketing, communications, computer science, or a related field, with SEO certifications adding further strength to your profile.

• Deep technical expertise: You have a strong understanding of SEO and ASO strategies, algorithms, and ranking factors, and are comfortable working across both web and app ecosystems.

• Tool proficiency: You confidently use GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, AppTweak, and Sensor Tower to analyse performance, diagnose issues, and guide optimisation strategies.

• Technical SEO capabilities: You’re skilled in structured data, Core Web Vitals, technical audits, and CMS platforms such as WordPress or AEM, with working knowledge of HTML/CSS and international SEO best practices.

• Analytical & reporting strength: You excel at data analysis and performance reporting using Looker Studio, Excel, and dashboards, and can translate insights into clear, actionable recommendations.

• Collaborative mindset: You have experience working in Agile environments, partnering effectively with cross-functional teams, and applying strong project management skills to drive delivery.

• Leadership & mentoring: You’re comfortable supporting and mentoring others, contributing to knowledge sharing and capability building within the team.

• Language proficiency: You are fluent in written and spoken Polish and have strong business-level English communication skills.
  

Our hiring approach
As part of our skills-first recruitment process, you will be asked to complete a practical work challenge. This gives you a chance to showcase your skills, your way of thinking, and your problem-solving approach – beyond what’s on a CV.
In the next steps, we’ll focus on getting to know you better through conversations around culture fit and soft skills, to ensure we’re a great match for each other.

What can we offer you?

• Real opportunities for growth – enjoy access to a variety of internal learning and external development initiatives.

• A fully free mental health platform with access to certified professionals: psychologists (including child psychologists), dietitians, business coaches, and physiotherapists.

• Relaxed team integrations – kayaking, cycling, workshops, team outings… we enjoy spending time together, and we make it happen regularly.

• Move your body, clear your mind – you can use a Multisport card or use private health care coverage.

• A truly international environment – we collaborate with teams from Mexico to Australia. Sounds exciting? That’s just our everyday reality.

From office life

• Company parking where you can book a parking place.

• Weekly team lunches – enjoy vouchers to nearby restaurants (yes, sushi included!).

• Brand new office in a prime location – Gdański Business Center in Warsaw, just 5 minutes from Dworzec Gdański metro station. Inside: 3 types of coffee, ping pong, and a chillout room. Tempted?

• Flexibility is not a buzzword – hybrid work model (2 days a week at the office) and flexible hours are our standard, not a perk.

Here’s how our team describes our culture

The culture at IPFD is driven by our shared values. People are put first, we accept differences and encourage individuality. Due to our flat business structure, we enjoy collaborating together. Enjoying some good times together is also highly encouraged!

Sounds good? We all think so at IPF Digital.

🔍 Whistleblowing

At IPF Digital, we are committed to upholding our values and maintaining ethical conduct. We are dedicated to building trust-based relationships with our customers, employees, and the communities in which we operate. To support those who wish to act with integrity, we have implemented mechanisms that allow for the reporting of any concerns related to potential risks, unethical behavior, or legal violations.

Want to report concerning behavior? Click here to report

Polish Whistleblowing Procedure