Integrated Marketing Manager

Who are we?

IPF Digital is a Financial Services company part of IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.

Our organizational purpose is to build a better world through financial inclusion, and we see the role Integrated Marketing Manager as being critical in shaping and persevering our organizational culture that is centred around our purpose.

At IPF Digital we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.

You'll join a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.

The role

The Integrated Marketing Manager is responsible for leading and aligning all marketing functions, including brand campaigns, public relations, content, and communications ensuring that all initiatives are executed holistically and consistently across channels. This role prevents siloed work by driving cross-functional collaboration, creating unified strategies, and maximizing the impact of every campaign. The Integrated Marketing will oversee the integrated marketing team while also coordinating with other marketing units to ensure that brand messages are cohesive, measurable, and aligned with business objectives.

Key accountabilities

• Analyze market, competition, and trends to adapt brand strategy.
• Define and execute brand strategy: mission, vision, positioning, and values.
• Develop and execute integrated marketing strategies that strengthen brand positioning, drive awareness, and support business goals.
• Design and maintain style guides and consistent messaging across all channels
• Lead and coordinate cross-functional marketing teams (brand, campaigns, PR, digital, content, etc.) to ensure cohesive planning and execution.
• Oversee campaign development from concept to execution, ensuring consistent messaging across all channels and touchpoints.
• Partner closely with internal stakeholders (product, sales, communications, etc.) to align marketing efforts with company objectives.
• Build and maintain relationships with external partners, agencies, and media to enhance visibility and amplify campaigns.
• Foster a collaborative culture, ensuring that all marketing teams work in alignment rather than in silos.
• Coordinate with internal teams and external agencies to ensure consistent and effective execution.
• Stay informed about market trends, customer insights, and competitive activity to inform strategy and execution.

So, what skills, knowledge, and experience do you have?

Skills & Qualifications

• Solid experience in branding, marketing campaigns, and public relations.
• Excellent communication, writing, and presentation skills.
• Analytical capacity to measure campaign impact and adjust strategies.
• Organization, multitasking, and ability to meet deadlines and manage budgets.
• Strong media relations skills and crisis management.
• Degree in Marketing or experience in Advertising, Public Relations, Communications, or related fields.
• Prior experience with management tools (Asana, Trello) and CMS.
• Knowledge of design, social media, and visual content production.
• Fluency in English or additional languages (depending on market needs)

What we can offer you

• Work with the best team in a startup environment.
• Hybrid working model.
• Work Leave Permissions additional to the Law.
• Work Life Balance Program with different initiatives.
• Free Lunch once per week.
• Various team building events throughout the year.
• Unlimited online Medical Attention, Psychological and Nutritional Advisory.
• Self – care.

Sounds good?

If your answer is yes, please send us your CV.

Only short – listed candidates will be contacted. All short – listed candidates will be invited to do an initial online screening as part of the recruitment process.

IPF Digital México is an Equal Opportunity Employer, and we value diversity and inclusion in the workplace. We seek to recruit, develop, and retain the most talented people from diverse cultures, perspectives, skill, and experiences within our workforce.

All employment will be based on merit, competence, performance, and business needs.