In a nutshell

The purpose (in a nutshell) of the CRM Specialist role is working as part of the IPF Digital Hub CRM team that plans, executes and analyses multi-channel campaigns in 6 IPFD markets.

Your daily tasks:

• Preparing target groups for campaigns with SQL
  
• Implementation of marketing materials from technical point of view – HTML e-mails, AMP Script SMS
  
• Setting up automated communication and customer journeys in SalesForce Marketing Cloud
  
• Implementing effective CRM communication strategies
  
• Analysing user’s actions, behaviour and habits using internal Data warehouse, Marketing Cloud, Salesforce, Tableau and other data reports
  
• Understand and analyse campaign data and performance to emphasize actionable insights and provide recommendations to business managers and CRM HUB Team to continuously improve campaigns and customer communication
  
• Ad hoc analysis to support business decisions
  
• Be flexible and pragmatic about how you spend your time, balancing a broad range of business needs to ensure that the business is successful in growing in a cost-effective way
  
• Be a great team member, inspiring and supporting the team to be efficient, focused and generate profit
  
• Be an ambassador of the brand, bringing it to life in every interaction (virtual and real life)
  
• Look for ways to reduce costs and save money

So, what skills, knowledge and experience do you have?

Skills

• Fluent in verbal and written business English
  
• Problem solving and analytical thinking
  
• Excellent interpersonal skills, as well as excellent communication skills, verbal and written to both technical and non-technical audiences that are in a geographically dispersed environment (conference calls, Skype, face-to-face)
  
• An advanced ability to plan, implement and refine complex and diverse user journeys
  
• Ability to work on the pressure of tight deadlines
  
• Goal oriented

Knowledge

• Good knowledge of SQL queries and their role in relation to Marketing Cloud
  
• Knowledge of HTML for emails
  
• Knowledge about Email deliverability

Experience

• At least 2 years of experience in multi-channel campaigns with Marketing Cloud or another CRM campaign management tool (a must)

Qualifications

•  Information Technology (generally technical university) as preferred education profile.

You...
will love working at IPF Digital if you enjoy a truly international work environment and being part of an international HUB team. You like to be trusted to take responsibility for your tasks; you value friendly and open work culture and appreciate good teamwork.

We look after...
our people by providing all-you-can-eat fresh fruit daily, lunches at the expense of the company, and company parking where you can book a parking place. We support an active and healthy lifestyles and have fun team events both in the office and after work. Our employees' well-being and happiness are one of our top priorities.

Here’s how our team describes our culture:
The culture at IPFD is driven by our shared values. People are put first, we accept differences and encourage individuality. Due to our flat business structure, we enjoy  collaborating together. Although recognition is highly valued, failure is accepted...as long  as it’s fast. Enjoying some good times together is also highly encouraged!

Sounds good? We all think so at IPF Digital.

🔍 Whistleblowing

At IPF Digital, we are committed to ethical conduct and upholding our values. We are dedicated to building trust-based relationships with our customers, employees, and the communities in which we operate. To support those who wish to act with integrity, we have implemented mechanisms that allow for the reporting of any concerns related to potential risks, unethical behavior, or legal violations.

Want to report concerning behavior? Click here to report